Training in Value-Based Medicine and Healthcare Innovation at Deusto Business School

8–9 October 2026 | Deusto Business School Bilbao

The healthcare system is moving towards a model in which health value, health technology assessment and people’s participation are playing an increasingly important role. This shift is transforming innovation and decision-making, while creating new challenges for clinical professionals, healthcare managers and companies across the sector.

In this context, Deusto Business School, with the support of Novo Nordisk, is organising Accelerating Value-Based Innovation – Euskadi Value Health Lab, a learning experience designed to understand these changes and turn them into opportunities for innovation, collaboration and improvement.

The programme is aimed particularly at professionals with management, executive or leadership responsibilities in healthcare organisations, health technology companies or clinical services, who are interested in understanding how value-based care, health technology assessment and patient participation are transforming the sector.

Over two days, four key perspectives will be explored:

• Value-based care: current situation, challenges and drivers of its development.
• Health technology assessment: implications of the new regulatory framework for innovation, funding and the adoption of solutions.
• The patient perspective: participation and health outcomes as key elements for more effective decision-making.
• Transformation of the healthcare delivery model: process flows, coordination and collaboration between healthcare management and industry.

09:30–10:00 | Institutional opening: Euskadi 2030 – Looking Ahead

10:00–12:00 | Session 1. Technological innovation and value creation

Analysis of Royal Decree 415/2026 on Health Technology Assessment and its impact on clinicians, healthcare managers and technology companies.

Speakers:

• Iñaki Gutierrez Ibarluzea, Director of Research, Innovation and Health Technology Assessment, Basque Government.
• Asier Albizu, President of Basque Health Cluster.

12:00–12:30 | Networking coffee break

12:30–13:30 | Morning synthesis. Questions and discussion

13:30–14:30 | Lunch

14:30–16:30 | Session 2. How to create value for patients

The patient voice, outcomes that matter and shared decision-making.

Speakers:

• Inés Gallego, Director of Health Transformation, Planning and Digitalisation, Basque Government.
• Iñaki Betolaza, Director of Pharmacy, Basque Government.

09:30–11:30 | Session 3. Value-based medicine

Process flows and care coordination. Redesigning the model to achieve meaningful improvements in the healthcare system.

Speakers:

• Gontzal Tamayo, Deputy Minister for Health and Digital Transformation.
• David del Valle, Coordinator of Oncology Care and Screening, Osakidetza.

11:30–12:00 | Coffee break

12:00–13:00 | Session synthesis. Questions and discussion

13:00–14:30 | Workplace Café. Roadmap for Euskadi

Defining next steps and commitments.

16:30–17:00 | Networking coffee break

17:00–18:00 | Session synthesis. Questions and discussion

The programme combines dialogue sessions, participatory spaces, collective synthesis and networking, encouraging the exchange of experiences between professionals from clinical practice, healthcare management and industry.

The aim is to develop a first shared map of the conditions needed to accelerate value-based innovation in Euskadi: what evidence is needed, which processes need to be redesigned, how to incorporate the patient voice, and what collaboration models between OSIs and companies can facilitate the real-world adoption of innovative solutions.

📅 8–9 October 2026

📍 Deusto Business School Bilbao

If you would like to take part in this learning and exchange experience, you can fill in the form to express your interest.

👉 FILL IN THE FORM TO EXPRESS MY INTEREST

Important: submitting the form does not confirm your place. Places are subject to approval, and the organisation will subsequently confirm the participating individuals.

Participants who successfully complete the programme will receive a certificate issued by Deusto Business School, provided they attend at least 80% of the sessions.